Redfin.com
| shop5 Rank: | 3 of 6 For Sale |
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| Headquarters: | 710 2nd Avenue Suite 600, Seattle, WA, 98104, USA |
| Year Founded: | 2006 CEO: Glenn Kelman |
| What We Say: | Redfin bills itself as the first “half electronic, half personal” online brokerage for residential real estate. It earns fees from buyers or sellers that it represents in a real estate transaction. In return, site users and clients get maps, property outlines, appraisals and tax records. Redfin serves Seattle, San Francisco, San Jose, Los Angeles, Orange County, San Diego, Boston and Washington, D.C. |
| What Users Say: |
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Worth Knowing
| Holding Company | Madrona Venture Group. |
| Guarantee | "If you’re not 100 percent satisfied with Redfin’s service, we’ll refund you our entire fee." |
| $$$ | Seattle- experimental program to provide a flat-fee mortgage brokerage service. Agents earn a salary with a "customer satisfaction bonus," paid based upon online customer survey. "The Redfin Advantage": $3 million in commissions and completed over $100 million in transactions in 2006. |
| Cons | New and growing, but not yet nationwide. |
| Pros | Vibrant new online company blending traditional and technological realty. Interesting option, especially for young home-buyers. |